In this second essay, entitled “The prevailing model of innovation,” I provide an initial reflection on the unarticulated assumptions regarding “how we know” that are carried with the prevailing view of innovation. At the risk of oversimplification, the Fuzzy Front End represents an attitude of epistemological “skepticism” while the Stage-Gate® Process, in contrast, represents an attitude of limited epistemological “certainty”. So what do we mean by these statements? And what are the implications of such insight?
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