Two giants; one the exemplar physicist, the other the exemplar poet – together providing perspective on the two dominant ways of knowing characteristic of contemporary innovation.
In this essay, I once again take an historical perspective of how breakthrough innovators come to know – this time by suggesting that Newton and Goethe are prototypical representatives, “patriarchs” of the two “tribes” of contemporary innovation: technology-based innovation (analytical thinking) represented by Newton and industrial-design-based innovation (design thinking) represented by Goethe.
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